Cold Outreach Playbook

Proven Cold Email Scripts for Funding, Financial Services & Business Exit

Real scripts from real campaigns. Used by funding companies, annuity platforms, business brokers, and lending firms to book sales calls every week. Copy them. Use them. They work.

3.4%

Top reply rate

17

Scripts included

3

Industries

“The scripts. The framework. Why they work.”

60 seconds · Henry Williams

Select your industry

Business Exit & Brokerage

Full sequences for business brokers targeting construction, manufacturing, and wholesale owners ready to sell.

Top performer
1DSL: We don't list. We close.
{{first_name}},

We just closed a bridge and tower drilling company for $15.6M and a utility boring company for $3.8M. Not by listing and hoping. By pre-qualifying buyers, pre-clearing SBA financing, and engineering the deal from the start.

25 years. $1B+ in transactions. 90%+ close rate.

Want to see how the process works? I can send a 10-minute video.
3.1% reply rate
Top performer
1ASL: Thinking about selling?
{{first_name}},

Are you thinking about selling {{company_name}} in the next few years?

We recently closed a bridge and tower drilling company at $15.6M and a utility drilling and boring company at $3.8M. Both confidential, both with pre-qualified SBA buyers.

Mind if I send a 10-minute video on how the process works?
2.6% reply rate
BrokerSL: Great to connect
I'm happy to connect with a fellow business owner!

I've partnered with owners in the area for over eight years to bring about positive results on their exits.

I've created some strategies for {{company_name}} that I believe would be relevant when you're evaluating selling.

Are you interested in a video explaining my expertise?
1.9% reply rate
ValuationSL: Re: {{company_name}} valuation
Many business owners accept the first LOI without understanding how add-backs and adjusted EBITDA calculations can increase enterprise value by 30-50%.

As a top business broker, I've helped countless owners of $1M+ revenue businesses sell successfully over the past 8 years.

Can I send some info with a breakdown I did for {{company_name}}?
1.8% reply rate
2ASL: Re: exit process
We attract 300-400 interested parties per listing. The difference is we only bring pre-qualified, SBA-backed buyers to the table.

That's what the 10-minute video covers. Want me to drop the link?
1.7% reply rate
3ASL: Last one from me
Last one from me.

Only 1 in 5 businesses that go to market actually sell. The ones that don't usually had the wrong process, not the wrong business.

Happy to send the 10-minute video whenever the timing is right. Just say the word.
1.4% reply rate
3BSL: Quick ask
Who would be the best person at {{company_name}} to connect with about a potential exit or ownership transition?

We work exclusively with owners and partners: 25 years, $1B+ in transactions, 90%+ close rate.
1.1% reply rate

Need the reps who run these campaigns?

We place sales talent built for these industries

Funding, financial services, business brokerage, real estate lending. We recruit and place salespeople who already know these verticals and can run these scripts from day one.

See how we place sales talent

Built in Scotland. Engineered for results.